For Auckland real-estate professionals

Email marketing and appraisal drafts. Taken care of.

We keep your database organised and take responsibility for your newsletters, targeted EDMs and appraisal-document preparation. A tailored setup project gets your workflows ready; an ongoing flat fee keeps the agreed work moving.

Seven-day support · 24/7 automation requests

01 / Services

Relevant marketing. Documents ready for review.

Our ongoing service covers email/EDM management and appraisal preparation. Database resets, websites and additional workflows are available as separate projects.

01

Email & EDM management

We plan, create and manage your newsletters and targeted property emails, including agreed audience segments, review, approved sends and results checks. We work with tools such as Flodesk, Mailchimp and MailPoet where they fit your needs.

02

Appraisal preparation

We prepare desktop research and appraisal-document drafts in your preferred format for your professional judgement and approval. We agree turnaround during setup, aiming for same-day drafts once the workflow is established.

03

Agent Database Reset

A separately scoped project to clean, combine and organise contact and property records. It gives you a useful foundation for segmentation and ongoing marketing, with uncertain records kept visible for review.

04

Websites & custom workflows

Agent websites and additional automations are available as separately scoped projects. We build around your business and connect to your agreed systems and ways of working.

Your database helps shape the message. For example, Grey Lynn homeowners could receive a local-sales update, while active apartment buyers receive relevant listings. We use the information and contact permissions in your records to build the agreed segments.

02 / Selected work

Made for real estate.

A live agent website and an appraisal workflow that turns a property request into a checked draft for review.

Screenshot of Matt O'Rourke's real-estate website, with his branding and Auckland waterfront hero

Matt's live website, captured September 2026.

Website design and build

Matt O'Rourke

A personal website bringing together Matt's profile, current property information and a clear appraisal enquiry route. Built to work across desktop and mobile.

Visit the live website
The appraisal workflow / Who does what
  1. AgentSend a property request

    Property address and any supporting material.

  2. AIPrepares the first draft
    1. Organise property information

      Turn the brief and source material into a working summary.

    2. Research and draft

      Prepare supporting research and first-draft appraisal wording.

    3. Build the branded document

      Arrange the content in your agreed appraisal template.

  3. David / Human checkCheck and refine the output

    Review facts, sources and presentation. Resolve issues before delivery.

  4. AutomationEmail the review copy

    The checked draft goes to the agent.

  5. Agent / Final decisionReview, approve and send

    Professional judgement and final changes stay with you.

Highlighted steps show the work carried out with AI.

Appraisal automation

From request to agent review

AI organises the property information, prepares the research and draft wording, and assembles the branded document. David checks the output before the workflow emails it to you. You retain final professional judgement and approve anything sent onward.

Discuss your appraisal workflow

03 / Approach

You review the work. We manage the process.

AI-assisted workflows are tailored to your brand and preferences. We operate them and check the output, with your final judgement and approval before material goes out. The aim is to keep delivery consistent as your workload grows.

Support for real-estate hours.

Property enquiries arrive in the evenings and at weekends too. Your configured automations can be triggered 24/7, so preparation can start outside office hours. David's personal support includes weekends, with response and review times agreed during setup.

An appraisal request can enter preparation while you continue with your clients. Once the draft has been checked, it is emailed to you for your final judgement and approval. The aim is to help you respond promptly and make a professional first impression while the enquiry is still current.

01

Learn your way of working

We review your database, tools, brand and approved examples, then agree responsibilities, approval points, turnaround expectations and what a good result looks like.

02

Set up and check the workflow

The initial setup is a separate project. It may include database cleanup, segmentation, templates and tailored AI workflows. You review trial outputs before ongoing delivery begins.

03

Run, review and refine

We prepare and check the work, ask for your approval and manage agreed email sends. Your feedback updates the process, so you spend less time repeating instructions and managing the details.

04 / Our company

One person. Much more capability.

Einherjar Systems is an AI-native PA and engineering service led by David Lim in Auckland. Our thesis is that AI can give individuals and small teams capabilities that previously required a larger operation.

That capability becomes useful when the work gets done. You speak with David as you would a personal assistant; we handle the tools, workflows and checks behind the scenes. Our aim is more capacity and fewer recurring demands on your attention.

Our name is inspired by the einherjar of Norse mythology. For us, it represents the potential of one person backed by powerful, well-run systems.

For agents who want to run their own workflows, we also offer tailored setup and practical training.

05 / Engagements

Set up properly. Then leave the ongoing work with us.

We agree the initial setup and ongoing service separately, so you know what we are responsible for at each stage. The initial managed service focuses on email and appraisal preparation; social media and paid advertising management are outside its scope.

06 / Start a conversation

What would you like taken off your plate?

Tell us how you currently handle your database, email marketing and appraisal documents. We will work through the setup and ongoing support that fit your business.

Email Einherjar Systems